We invest in the design process to simplify your product

Our unique “Design to Simplify” process starts with passion, skill, and intelligence. We internalize the user’s unmet needs and discover windows of opportunity. We design products that bring passion, talent, and a creative approach to solving our customers’ challenges.

“Design to Simplify” is a holistic approach that streamlines and simplifies both the design process and the product. Our “Design to Simplify” process means reducing your project to its most basic elements:

• User expectations
• Functional requirements to meet expectations
• Manufacturability requirements to make the product profitable

By simplifying the industrial design process in this way, you’ll take products to market that perfectly balance user expectations with production and profitability requirements.

Project Start Up: “Users and their needs start the dialogue.”

Identify the obvious problems
Engage in user-centered research
Observe end users and their environment to develop a product profile
Evaluate and analyze the information
Identify problems that are not obvious
Act upon the real problems

Conceptual Design Development: “Let’s count the ways we can deliver on the user’s expectations.”

Generate an expansive collection of working concepts
Create exploratory studies in 3-D
Research material options
Analyze spatial considerations
Analyze marketplace trends
Build life-size models

Product Design Refinement: “Let the best ideas prevail.”

Consolidate best ideas from concept development
Refine design, features, form, and materials
Develop branding strategy, colors, textures, and graphic elements
Generate CAD models
Build surface models
Build final appearance models and surface modeling
Identify suitable materials, manufacturers and suppliers

Detailed Design Engineering: “Move from the abstract to the tangible.”

Evaluate manufacturing requirements
Evaluate engineering requirements, component specifications, GMP, and materials
Generate final CAD part modeling and assemblies
Generate quote packages
Perform cost estimation and analysis

Design Prototyping: “Build prototypes to test the best ideas and work out the kinks before production.”

Analyze production processes
Build and evaluate prototypes
Complete final engineering design
Develop implementation approach

Manufacturing & Vendor Liaison: “Set the stage for production.”

Research and identify potential suppliers and manufacturing resources
Evaluate candidates and provide recommendations
Prepare RFQ packages
Review detailed tooling and molding requirements
Review final manufacturing specifications
Establish comprehensive team integration
Evaluate first production parts