Define the real problem the product should solve. Match market needs to performance expectations of users. Identify new technologies and processes that enable next generation designs.
Comparative product analysis
Market research, focus groups, and in-use studies
Create product attributes that engage the end user. Align the product to the end-user’s physical, performance expectations, and limitations.
End-User profiling & task analysis
Site observation & video documentation
Human dimensional mapping
Develop wide range of design concepts, giving clients options for visualization, comparison, evaluation, and business opportunities.
Initial ideation & concept modeling with 2D and 3D mock-ups
Prototype building for functional & emotional evaluation
Analyze how individuals will control and use the product. Develop the physical and visual interface to optimize usability and acceptance.
Make the interface a positive experience.
Graphical user interface (GUI) design
User experience prototyping
Synthesize and visualize shape and form, content, user experience and expectation. Organize and integrate key relationships and
aesthetics into a product proposal. Integrate objectives for manufacturing, marketing, and sales.
Form & appearance design
Computer modeling & rendering
New process & materials research
Product branding & positioning
Ensure the industrial design intent and mechanical design intent are complementary so the product visualized will function flawlessly and
can be manufactured cost effectively.
CAD-2D production drawings with tolerances
CAD-3D parametric part modeling & assembly
Applied manufacturing methodologies
Sourced component specification
Develop prototypes based on early stage user research and ideation to test and validate proposed product concept and physical characteristics.
Feasibility & Engineering prototypes
Clinical trial prototypes
Limited production runs
Develop packaging concepts that address the full range of aesthetic and functional requirements.
Graphic & Appearance design
Packaging for point of use delivery
Sterile medical packaging
Regulatory review & CE multilingual compliance
Maintain a focus on critical manufacturing process and challenges in all phases of the product development to ensure that
design vision can be delivered.
Supplier capability sourcing & competitive quote analysis
Process requirements & specifications
Material analysis for manufacturability
GMP fulfillment (good manufacturing process)